Welcome to Groove Fitness: Dance, Laugh, Sweat, Repeat!

Ever found yourself mid-plank, staring at the ceiling and thinking, “Surely there’s a shimmy-based alternative to this torture?” That was me, until I discovered The Grooove Club on Instagram. Their soul-disco workouts looked like the perfect blend of “get fit” and “get funky,” and I thought, “I need more of this in my life.”

Throw in my monthly pilgrimage to the Foyer Matinée soul/funk disco in Leuven—where people of all ages strut their best moves—and voilà, Groove Fitness was born. Why grunt through burpees when you can boogie to “September” and score a high-five from a septuagenarian who still has better footwork than you?

Mission & Vision

Our Mission

To create a joyful, welcoming space where people of all ages and abilities can bust a move to classic disco and soul—lifting their bodies, lifting their spirits, and maybe even lifting a few eyebrows with our fancy footwork. Groove Fitness is fitness without the faff, routines without the rules, and joy without judgment (unless you’re caught doing the Macarena… then we’ll encourage you).

Our Vision

I don’t need world domination—just a cosy corner of Leuven where everyone feels they’ve stumbled into the happiest dance floor this side of the Vlaams Brabant. If Groove Fitness stays small, sparkly and utterly delightful to run, I’ll know we’ve struck gold. (Plus, running a huge empire would involve spreadsheets - With my ADHD? No thank you!)

Who’s Invited?

Everyone. Literally. But especially those who:

• Remember disco balls fondly (or at least have heard of them).

• Think exercise should involve Saturday night fever points and disco handrolls.

• Secretly believe they were born in the wrong decade.

Picture grandparents and grandkids boogying cheek-to-cheek, mates comparing who pulled off the sauciest spin, and anyone who’s ever sighed, “I wish my gym playlist got stuck on ‘You Sexy Thing’ for an hour.”

What to Expect at Launch

From mid-September, we’ll be turning Leuven’s weekdays into disco weekdays:

• Monday evenings (all sparkle, no streaming)

• Wednesday afternoons (bring the kids—tiny boogiers get free entry!)

• Saturday mornings (because weekend warriors deserve a dance-fuelled caffeine boost)

We’ve already bagged our Monday venue; the rest are under serious investigation (aka “I’m scoping out cafés while pretending to sip flat whites”). Plus, keep your eyeballs peeled for our public demo at one of Leuven’s “Autovrij Zondag” event.

The Road to September

Two landmark dates are looming:

1. Test Classes (3rd week of June)
   Fancy yourself a guinea-pig with rhythm? Volunteer to trial our first five signature routines—your feedback will shape the ten we’re yet to invent.

2. Launch Party (7 September)
   Expect funky music, a decent DJ and a lot of fun.

And don’t forget: our first official class sashays in on Monday 15 September.

What else am I juggling like a disco diva?

• Choreography: Five routines mastered—success! Ten more waiting in the wings—eek!

• Venues: Monday sorted; Wednesday/Saturday still on my “to-map” list.

• Online Presence: Hunting genuine followers (not just your mum and your ex-colleagues).

• Promotions: Designing flyers that scream “come dance!” (lesson learned: always include the website, and avoid Comic Sans).

Lessons Learned (the Bumpy Bits)

Starting up is never a smooth groove:

• Flyer Fiasco: Printed 1,000 leaflets… without the website URL. My bad. If you find one, please stick it on your fridge and imagine the missing link is a secret password.

• T-shirt Trials: Getting a crisp logo for prints turned me into a part-time GIMP wizard—lesson: allocate enough time, or you’ll end up talking to yourself about kerning at 2 a.m.

• Algorithm Antics: Social-media follows ≠ actual views. Even your fiercest supporters might never see you unless you crack the code (and no, bribing them with cake doesn’t count).

Ready to Groove?

If you’re fed up with grim gyms and spandex anxiety, come join the happiest workout in town. Here’s how to get involved:

1. Follow us on social media for dance-floor bloopers, sneak-peek choreography and the occasional dad-dance.

2. Sign up for our mailing list to nab a spot in test classes and unlock early-bird goodies (think discounted class packs, not actual birds).

Dust off your dancing shoes, rally your friends, and leave your workout woes at the door. Let’s dance, laugh, sweat (glitter optional), and celebrate every shimmy together.

See you under the disco ball!

— Richard, Chief Groove Officer 💃🕺